The client
The Frog Insurance is an insurance broker with more than 25 years of experience in the California market, specialized in commercial insurance: policies for trucks, commercial vehicles and autos. It represents top-tier carriers like Progressive, Travelers, Lloyds, Foremost and Infinity Insurance.
The challenge
The target audience — commercial operators and fleet owners — makes insurance decisions based on trust, coverage clarity and response speed. A site that doesn't immediately convey the broker's solvency and the ease of getting a quote loses leads that were already ready to convert.
The solution
We developed a professional corporate website emphasizing credibility and conversion: clear structure by product line (Truck Insurance, Commercial Auto, Commercial Insurance, Auto Insurance), prominent information about represented carriers, quote forms by policy type, and always-visible contact information.
The design prioritizes conversion to a call — insurance remains a relationship-driven business — without sacrificing a modern image that differentiates the broker from the competition.
Tech stack
- Platform: WordPress with custom theme
- Optimization: optimized images and responsive loading
- Integrations: social media, lead capture tools, slider module
- Hosting: cloud infrastructure for guaranteed availability
Results
Site in production serving commercial operators in Southern California. Clear value proposition and active quote capture channel.